Restaurant marketing / the search side
Your marketing runs on several lines at once: Google and Maps, Instagram, the email list, the delivery apps, events, the shop next door. We run the search line, say plainly which lines we don't, and show how to judge whoever does.
Restaurant marketing, mapped
Restaurant marketing is everything that gets a guest in once and back again. No single channel does both jobs, so the useful question is which job each one does for you, and who is on it.
Search catches the person already hungry and choosing. It doesn't depend on you posting today, and it doesn't switch off when a budget runs out, the way ads do.
See what we sell, pricedStation list / seven channelsWho is on it
01Google Search and Maps
Catches people at the moment they choose: "dumplings near me", "patio dinner tonight", your name plus "hours".
Reaches: New guests nearby, and regulars checking your hours or menu.
Us. It is the whole job of our packages.
02Instagram, TikTok, Facebook
Shows the room, the specials and the people behind them between visits.
Reaches: Mostly people who already follow you.
You, your staff or a social media manager. Not us.
03Email and text messages
Brings regulars back on a slow night, through a list you own. Texts generally need consent first and emails an unsubscribe link; rules vary, and this is not legal advice.
Reaches: Guests who gave you an email or a number.
You, or a specialist. Not us.
04Delivery apps
Puts you in front of people browsing the app and can handle delivery. Our online ordering for restaurants work makes sure a regular who searches your name finds your own order page.
Reaches: New guests, and regulars who would have ordered direct.
You and the app. The app commission calculator shows what direct orders keep, on your numbers.
05Events and private dining
Fills a set night: trivia, wine dinners, buyouts. Planners search weeks ahead for things like "holiday party venue downtown".
Reaches: Offices, families and groups.
You run the night. We make sure the event and private dining pages can be found.
06Local partnerships
The brewery next door, the hotel front desk, the office that orders lunch on Fridays.
Reaches: People who already trust the partner.
You; it runs on relationships. A link from a partner's site also adds to prominence, which Google weighs for local results.
07Print and in the room
Table tents, bag inserts, receipts, the window sign.
Reaches: Guests already inside, or walking past.
You and your printer. A QR code can point at your review link or your own order page.
On the ticket / 86'd
Here is the whole list, both sides, so you know what to hire someone else for.
What we sellPriced
SEO packages, Silver to Titanium
Business Profile, citation and review-generation work in every tier, plus target keywords and monthly links. The core of restaurant SEO; the Maps side is under local SEO for restaurants.
Content writing plans
Pages and posts written for the searches you want: the catering page, the new brunch menu, last month's wine dinner. Priced below.
Websites, one time
Quoted per project. Restaurant website design that puts hours, menu, order and reserve in the first phone screen.
Reputation management
Past the review work every package includes, by custom quote: restaurant reputation management.
What we don't run86
Paid ads
Google Ads, Meta ads, promoted spots in the delivery apps. The restaurant advertising page compares them with search, fairly.
Social media management
Posting, stories, replies to messages, influencer visits.
Email and SMS campaigns
Newsletters, text blasts, loyalty messages.
Ordering and reservation systems
We point your site and profile at the ones you use. We don't sell either.
Each is a real job that can fill seats when done well. Hire someone who does it every day, check them with the questions below, and point their work at the same pages as ours.
Not sure which channel is costing you tables? The free audit starts with search: your profile, menu pages, order links and the places above you.
Get the free Maps auditBefore you sign anything
Use them on any agency, us included. A good one answers each in a sentence or two.
Read our terms firstAsk 01
Walk away if
A twelve-month term with an exit fee on page four, or "we'll discuss it when the time comes".
Our answer
Month to month, canceled by email. Or buy a package once, with no subscription at all.
Ask 02
Walk away if
The agency registers your domain in its own name, or holds the only owner login to your profile.
Our answer
You stay the owner of all three. We ask to be added as a manager or user, never as the owner.
Ask 03
Walk away if
Reach, impressions and "brand awareness", with no list of the work that was done.
Our answer
A monthly report: every link placed with its live URL, target page and anchor text, your positions for the agreed searches, and the changes made to your profile and listings.
Ask 04
Walk away if
A private network they won't name, or links you are not allowed to see.
Our answer
Every guest post and Web 2.0 page is listed for you to open. The amplification links point at those, never at your site. Titanium adds a toxic link check.
Ask 05
Walk away if
They say yes. Nobody controls Google, and it weighs how far the searcher is from you, which no agency can change.
Our answer
No guarantee. We commit to the work in your package, delivered on schedule and listed in writing.
A plan that fits on one sheet
A marketing plan for one restaurant, or a small group, doesn't need a deck. It needs one sheet, filled in with a pencil, pinned where the schedule hangs and checked once a month.
For a longer version with a made-up 60-seat bistro filled in line by line, read how to write a restaurant marketing plan in an afternoon.
Line 2 is the hard one to fill in from inside the restaurant. You know your regulars, but not what a stranger typed before choosing the place across the street. The free Maps audit shows you.
Marketing plan / 1 pagePencil only
Who you want more of
Pick one or two: weeknight covers, brunch, pickup orders, catering, private events.
Where they decide
The searches, apps and accounts they use to choose: "brunch near me", your name plus "menu".
One number per goal, for 90 days
Something your POS or ordering system counts: Tuesday covers, direct orders a week, catering inquiries.
Channel, job and owner
One line per channel you will really run, with a name beside it. No name, no channel.
Money and hours
A monthly figure and the hours someone will spend. A channel nobody has time for is one you don't have.
Where each number comes from
POS reports, your ordering system, the performance view in your Business Profile, a "how did you hear about us" line on the catering form.
Review date
Twenty minutes on the first Monday of the month. Keep what moved its number; change what didn't.
Packages / month to month / cancel by email
Four monthly packages on one base: Business Profile, listings and review routine, looked after every month. The tiers scale the keyword list and the monthly link count. No ad spend hides in these prices; we don't run ads.
TKT 01 / Silver10-12 days
$125a month
or $140 once, no subscription
One location in a town or a quiet neighborhood, with a short list of searches that matter.
In every package
Links and research
TKT 02 / Golden12-14 days
$235a month
or $260 once, no subscription
One busy location in a city, with real competitors in the Map Pack for your cuisine.
In every package
Links and research
TKT 03 / PlatinumBest value
$325a month
or $380 once, no subscription
Two or three locations, or a second site for catering or a sister concept, and you want to see what the top-ranked place nearby is doing.
In every package
Links and research
TKT 04 / Titanium16-18 days
$575a month
or $620 once, no subscription
A group with several locations, a dense metro, or an old site whose link history needs a toxic link check.
In every package
Links and research
Every month you get a report that lists each placed link with its live URL, the page it points to and its anchor text. No sample report, because every client's report is their own. Website work is quoted separately, from $400.
Content writing / monthly plans
Search runs on words: a catering page that names the dishes, a page for each private room, a post about the new brunch. If nobody on your team has the hours, a monthly plan writes them. Each price is for the month.
FAQ
Every price, including websites and content plans, is on the pricing page.
It depends on what the agency runs. Ours: SEO packages from $125 to $575 a month, content plans from $26 a month, websites from $400 one time (quoted per project) and reputation work by custom quote. Agencies that run ads sometimes fold the ad spend into one monthly number, so ask any agency to split its own fee from the money that goes to Google or Meta.
Restaurant marketing is every channel that brings guests in: social, email and text, events, partners, print, the apps, ads and search. Restaurant SEO is the search part: showing up on Google and Maps when someone nearby is choosing where to eat, and making your profile and site convincing once they see you. We do only the search part.
No. We don't manage social accounts, run paid ads or send email and text campaigns. If you hire someone for those, our work gives them better places to send people: a menu page that loads fast, an order link that goes to you rather than an app, and an event page that answers a planner's questions.
Profile and listing fixes are the quickest part and can show within weeks. Climbing for a contested search such as "tacos downtown" takes months of steady links and reviews, and how many depends on the places already above you. We report where you stand every month instead of promising a date.
We may. We don't sell exclusive neighborhoods or cuisines, so two places on one block can both be clients. Each gets its own keywords, campaign and report, and no client's data, reports or plans are ever shared with another. Better that you know this before you sign anything.
The team behind this site, doing SEO since 2009 with more than 15,000 clients served. The same people write your audit, place and list your links and send your monthly report. You reach them by email, and you can ask for a call whenever that would be quicker.
By email, whenever you decide. Packages run month to month and can be canceled anytime, so there is no long contract to buy your way out of. You can also buy any package once instead, from $140 for Silver to $620 for Titanium, and the free audit comes first so you can judge the fit.
Order up / three ways to start
Send your website and email. Within one business day you get a written audit of your Business Profile, menu pages and ordering links, and of the places that show up above you. Free, and yours to hand to any agency you hire.
Or tap "Ask us" at the bottom of the screen for the site assistant, or write to support@restaurantseo.company.
