Calculator / delivery and pickup apps
What the apps cost you on orders from people who already know you
Fill in the numbers from your own app statement and payment processor. The calculator shows the monthly and yearly cost, then what you'd keep if part of those orders came through your own site instead.
Paid to the appsAt your rates
$2,560
a month, or $30,720 a year
400 orders x ($32.00 x 20% + $0.00) = $6.40 an order
If regulars ordered direct100 orders a month
$414
kept a month, or $4,968 a year
- App cost on those orders$640
- Direct cost (processing + system)$226
This is a model of your own figures, not a forecast. It leaves out the new guests the apps bring you and the delivery work they do, which have value of their own. It only asks what the orders from people who already know you cost through each channel.
How to read the result
The first number is simple: orders times what each order costs you on your plan. The second is the useful one. It only counts the share of orders you think come from regulars, the people who would have ordered from you anyway, and compares what they cost through the app with what they'd cost through your own ordering page.
The apps earn their fee when they bring you a guest who had never heard of you, and they handle delivery. That is why this calculator leaves new guests out. The question it answers is narrower: what are you paying to reach people who already search for your name?
Getting regulars to order direct
Most of it is search work: making sure a search for your restaurant's name shows your own site and your own order link before an app listing, that the order button on your Google Business Profile points to you where Google lets you choose, and that your menu pages link straight to ordering. That is what online ordering SEO covers.
Check your app agreements before you put flyers in app bags or price differently by channel; some agreements have rules on both.
Order up / three ways to start
Make your own ordering page the one people find
Send your website and email. Within one business day you get a written audit: your Business Profile, your menu pages, your ordering links, and the nearby places that show up above you.
Or tap "Ask us" at the bottom of the screen for the site assistant, or write to support@restaurantseo.company.
