Food ordered online, found on Google: 50x the organic traffic

Where they started

A fruit and vegetable delivery service in Singapore with good produce and almost no organic visibility. People ready to order fruit online simply didn't find it.

The market was crowded with established online grocers holding stronger sites and more links. The client's domain was young in authority and ranked for very little.

What was done

1. Purchase-intent keywords first. Keyword research found hundreds of searches with buying intent, the ones people type when they are about to order, and the plan focused there from day one.
2. Landing pages tuned. The pages that should rank for those searches were optimized so each one clearly matched what was being searched.
3. Authority built with links. A link-building campaign raised the site's authority so it could compete with the bigger grocers.
4. Reported every month. Monthly reports tracked rankings, traffic and the business result.

What it means for a restaurant

The closest thing we have published to a restaurant: food people order online, in a crowded market.

Swap "fruit delivery" for "pad thai delivery" or "catering for 30" and the problem is the same: people who are ready to order search with specific words, and the business that matches them wins the order.

For a restaurant, that means menu and ordering pages that use the words guests type, and enough authority that your own site shows up next to, or above, the delivery app listing for your name and your dishes.

Get the free Maps audit